Standard rug sizing

I received a flyer for a rug company. A “review” on the back from House Beautiful said, “I’ll never go back to standard rug sizing again.” Let your imagine fly on this one. Who is the person saying this and what has led them to this juncture? And, as always, you can also write whatever you want, jumping off from that line or this photo. 10 minutes!

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Pendleton shirts